I helped Zhané, a local baker, with the rebranding of her small business. I redesigned her menu, social media layout, and created a brand new website for her baked goods. I also photographed some cakes for her site.
Menu Refresh
Zhané asked for a fun, colorful menu that was easy to read and memorable to customers.
With these requests in mind, I re-designed the menu to incorporate whimsical shapes and her new logo colors.
Website Launch
Previously, Zhané had only been advertising her business on Instagram and Facebook. With the brand revision, I also created a website for her to attract potential customers. This website showed off her talent and provided more information on how to order. I also did a photo shoot to re-introduce her work in higher quality.
Logo Design
When Z Bakes Me Happy first launched, Zhané didn't have a brand identity other than to sell delicious sweets.
To develop a consistent brand, I designed a logo with her favorite sweet - cupcakes! - right in the center.
