INSIGHT
The COVID-19 pandemic has forced people indoors and taken away non-virtual social activities.
IDEA
Encouraging riders to get outside and enjoy the open road while virtual life gets repetitive and boring.
Online Banners
Pandemic Pleasures
In print ads, a diptych of guilty pleasures will pair boring at-home activities with an enticing ride on a Harley.
Employer Partnerships
To encourage employees to utilize their PTO, companies can partner with Harley Davidson to incentivize company road trips through rental programs and partner discounts.
Virtual trivia can't bring coworkers together as well as riding a Harley can.
