Att Kröka
The perfect IKEA trip now exists. Att Kröka is the Swedish furniture retailer’s newest innovation with Pernod Ricard, international leader in premium wine and spirits. The collaboration brings a cocktail lounge to life within each IKEA location. Att Kröka, meaning “to drink” or “to booze” in Swedish, will blend IKEA food products, such as their Lingonberry syrup or even their famous Swedish meatballs, with a variety of Pernod Ricard’s luxury spirits, serving Absolut Vodka, Jameson Whiskey, Seagram’s Gin, and more.
Pernod Ricard brings the conviviality to stressful furniture shopping. At the end of the IKEA maze, customers can settle down in the lounge as employees pack their new furniture pieces into a pick-up section for later. The showrooms are already known for having everything a newly-moved couple needs to stock their home with. A curated cocktail lounge with familiar and fun ingredients fulfills the last of these shoppers’ needs.
Billboard Ad
To conceptualize a new cocktail lounge, I designed the billboard ad to maintain simplicity, with a focus on the classic Manhattan, but with a recognizable twist.
Print Ad
While drafting up IKEA-concept cocktails, I utilized familiar brand ingredients to encourage customer loyalty.
An actually-usable IKEA Room
Customers can use the dinnerware and seating within the curated cocktail lounge room. They can experience the products hands-on while making memories.
