Savory Cereal
“56% of parents have served their kids Mac & Cheese for breakfast more often during COVID-19 related state lockdowns than previous months.”
Tired of overloading your kids’ breakfast with sugar? Say goodbye to marshmallows and chocolate-filled cereal snacks. It’s time for cheese. KRAFT Mac ‘n Cheese is a savory cereal, perfect for breakfast.
Controversial, we know - but the facts don't lie. Mac 'n Cheese is a savory cereal.
1) Pasta is a whole grain, and so is cereal – Can this be just a coincidence?
2) Cheese is just curdled milk – Need we say more?
3) Liquid + Grain = Cereal – Our case is closed.
4) Want to argue that cereal can’t be hot? Tell that to oatmeal.
1) Pasta is a whole grain, and so is cereal – Can this be just a coincidence?
2) Cheese is just curdled milk – Need we say more?
3) Liquid + Grain = Cereal – Our case is closed.
4) Want to argue that cereal can’t be hot? Tell that to oatmeal.
INSIGHT
During the pandemic, sales soared as there was an increased interest in eating Kraft Mac ‘n Cheese for breakfast.
IDEA
Mac ‘n Cheese is a savory cereal, perfect for breakfast.
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Billboard Ad
Recipes
Fun breakfast recipes will be featured on the Kraft Mac 'n Cheese website and will be posted to social media.
Hash Brown Mac 'n Cheese
Baked Egg & Macaroni
Chopped Bacon & Sausage Mac 'n Cheese
Oscar Mayer x Kraft
Brand Collaboration
Combined with breakfast ingredients, such as bacon and sausage, the perfect morning macaroni dish is possible. Kraft will collaborate with their sister brand, Oscar Mayer, to promote complementary sales for easy breakfast dishes.
